Thursday, July 20, 2006

Walking Down The Affiliate Highway!

First I read some articles that said the best thing is selling your own products. Well I don’t have a product and I don’t know what product would sell anyway. You can buy products with resell rights. Just do a Google search on products + resell rights or resell etc. But what do I know about setting up a site to take payments from people. So moving on.

Then almost everything else I read pointed me to Clickbank. What is Clickbank? I would describe it as an affiliate warehouse. A place where people who want product to sell, met people who have products to sell and Clickbank takes care of the payment part. Well this sounded like the answer to all my problems. But Clickbank has over 10,000 different products. Now which one to sell? The question here is 10,000 products and how many people use Clickbank and how many are selling that product you pick. Because you don’t what to pick a product that everyone is selling. On the other hand you don’t want to pick a product that has a bad sales page, which insures that you will be wasting your time and money.

So I looked through Clickbank’s categories and with my mind-set still thinking e-store, I found three possibilities. The first was call CB Mall , the second was 1stPromotion and the third was Dave’s Cool Little Website. All three sell everything listed at Clickbank.

Now all are about the same, so money being a factor I went with 1stPromotion. Now the problem, is that I didn’t and don’t know how to promote this store. So I used an adwords campaign, and I have had about one hundred people go to the mall. And what I have learned is that the one stop shopping doesn’t work for me. You need to find a more targeted product to go to a targeted buyer.

Side note: using adwords to try to target a lot of buyers for a lot of products, is a waste of money. Out of one hundred people there were zero sales. So lets do the math, that is $10 spent and zero sales. For most product if you sale one thing you will make say $25. So if I spend $25 or more and make one sale I’m losing money. The mall is still up and running just have to find a better way to advertise. Get more people there!

All these malls are great! And I have read some very good things about
Dave’s Cool Little Website. But it’s a numbers game.

After stopping my adwords campaign I found these sites that may help:
The Definitive Guide to Google AdWords

Google Adwords Money Pro
To date I have not used any of these adword products, but as soon as I can afford one I will. And I will post how well it works!

I just received a report on how Google figures the bid price for adwords, get your copy here

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